I am a Footwear Designer at New Balance on the Performance running team, based in Lawrence, MA. With my experience and expertise, I bring a unique perspective to the design process. Prior to my current role, I had the incredible opportunity to be a part of a 12-month Apprenticeship program through New Balance, where I worked on various projects related to tennis, basketball, and cricket. This valuable experience allowed me to develop a deep understanding of different sports and their specific footwear needs.
In my approach to design, I strive to strike a balance between innovation and practicality. I firmly believe that function and performance should always be at the forefront of my design thinking. But it doesn't stop there – I also seek to push boundaries and create fresh new ideas that challenge the status quo. I aim to provoke thought and inspire new perspectives through my designs.
Crafting a cohesive story is another aspect of my design philosophy. I understand the importance of creating a narrative that resonates with the consumer. Each shoe I design contributes to this larger story, ensuring that every detail is intentional and meaningful.
As a Footwear Designer, I am committed to continually pushing myself to explore new possibilities and stay up to date with emerging trends. By doing so, I can bring fresh ideas and innovative solutions to every project I work on. I am dedicated to making a lasting impact in the world of footwear design, and I am excited to continue my journey with New Balance.